Reimagining the Shopping Cart

This project from IDEO was intended to reinvent the existing shopping cart design as part of a special for ABC’s Nightline in 1999. Watching the video, I thought it provided good insight on IDEO’s workflow and the different steps within the design process, especially applied to a product most people are familiar with. The video is linked below, alongside the product page on IDEO’s website.

https://www.ideo.com/post/reimagining-the-shopping-cart