CupClub sustainable design

Designed by Safia Qureshi from Studio [D] Tale, CupClub aims to increase the number of times a paper cup can be used before it needs to be recycled. The UK innovation in package and drop-off station incentivize consumers to throw their cups in these bright yellow bins, which collects all the used cups to be cleaned and reused the next day. Each cup can withstand 132 times of reuse before they need to be recycled. This design won the Circular Design Challenge at New Plastic Economy

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